It's about how some businesses and individuals try to turn giving to charity into a personal gain for them in the form of likes, followers, etc.
And it got some feedback.
It also got the guys behind the project scrambling to get me to understand how it is such a positive thing for the businesses involved while not benefiting them as much as I think it does.
SPOILER ALERT: It involves you liking their Facebook Page before you can see the other companies involved who are actually doing the donating.
See for yourself:
Here's some of the feedback: