It's about how some businesses and individuals try to turn giving to charity into a personal gain for them in the form of likes, followers, etc.
And it got some feedback.
It also got the guys behind the project scrambling to get me to understand how it is such a positive thing for the businesses involved while not benefiting them as much as I think it does.
SPOILER ALERT: It involves you liking their Facebook Page before you can see the other companies involved who are actually doing the donating.
See for yourself:
Here's some of the feedback:
"...essentially these companies are whoring the food bank out to gain digital appreciation points for their business."
The system in which it works should reflect the actual intention behind it..
"This charity ball won't allow you access until you tell them you like smedia at the door..."
"How successful can a relationship be when established upon a dubious premise?"
"They are basically buying an audience and putting the food bank as the proverbial carrot."
But hey, at least they offered to meet with me in person to explain it. Can't wait.
Maybe if this blog gets enough likes they'll buy me dinner...
What are your thoughts on the subject?